Understory is a specialist advisory built at the intersection of media and entertainment, hospitality and culture, helping ideas grow, travel, and connect.

With deep experience across film and television, music, hospitality, and culture, we work across sectors, connecting people and disciplines, bridging creative and commercial worlds, and spotting patterns and opportunities others overlook.

We work closely with our partners to ensure they’re valued, protected, and set up for what’s next—working end-to-end in developing ideas, building brands, creating content, structuring partnerships, and launching ventures with the right strategy, talent, and model behind them.

We don’t advise from the sidelines. We help our clients and partners think through what’s possible, then work with them to make it real.

We approach our work and partners with an understanding and insider’s perspective that comes from over twenty-five years of global experience across media and entertainment, hospitality, pop-culture, and marketing.

It is all we do because it is what we love.