Understory is a specialist advisory built at the intersection of creativity, culture, and commerce.

We approach our work and partners with an understanding and insider’s perspective that comes from over twenty years of global experience across media and entertainment, hospitality, pop-culture, and marketing.

It is all we do because it is what we love.

about

  • branded entertainment 

  • brand strategy

  • branding and design

  • commercial strategy

  • corporate development 

  • digital and social media 

Our capabilities include:

  • entertainment marketing

  • film + television

  • franchise management

  • IP rights negotiations

  • live events and experiences

  • integrated marketing

  • media rights negotiations

  • music and entertainment 

  • podcasts and audio

  • product development

  • product integrations

  • publishing and literary

  • restaurants and hospitality

  • retail and consumer products

  • sponsorships

  • sports marketing

  • strategic partnerships

  • talent management and negotiations